Market forces, trends, or other external influences can also create opportunities. Typically, weaknesses present opportunities. It may be something which is lacking or missing from the organization.Īn opportunity is an identified chance to exploit a strength and to pursue a strategy to benefit the performance of the enterprise. In addition, strengths can be anything that is "going well" for the enterprise, including core competencies.Ī weaknesses is the opposite of a strength, something that is not performed as well as necessary or that is not going well, at all. A strength may be something that the enterprise does well, or an asset, skill, or network of contacts employed. SWOT analysis technique enables organizations to assess their strengths (S) and weakness (W) and to identify business opportunities (O) and possible treats (T).
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